Zapier
The easiest to learn, with the widest library of app connections. Best when workflows are simple and volume is moderate. Costs can climb as you run more tasks.
Make
A visual builder that handles branching logic, loops and data transformations well, usually at a lower cost per run. Slightly steeper to learn, very capable for multi-step processes.
n8n
Open-source and self-hostable, so data can stay on a server you control, and high volume doesn’t raise per-run costs. It needs someone technical to host and maintain it.
How we choose
We start with your volume, budget, the apps involved and how sensitive the data is. Plenty of businesses use two: Zapier for quick connections and Make or n8n for the heavier workflows.