A CRM automation checklist for small teams

Ten CRM automations most small businesses should have in place, in the order we usually build them.

Data that enters itself

Contacts created from every form, call and chat, with the lead source recorded. Duplicates merged automatically.

Make the next step obvious

Tasks created on every stage change, with due dates. Stalled deals flagged after a set number of days.

Talk to customers on time

Instant first replies, follow-up sequences that stop on reply, and reminders before appointments or renewals.

Close the loop

Won deals trigger onboarding and invoicing; lost deals get a reason and a future check-in date. A weekly summary tells you what changed.

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